THE SOCIAL MARKETPLACE FOR SPORTS BETTING
Where betting becomes social, strategic, and community-driven.
Real-time analytics, verified cappers, and a performance-driven marketplace unified in one social platform.
Built with leaders across gaming, media, and finance.
SPORTS BETTING IS BOOMING.
COMMUNITY HASN’T CAUGHT UP.
Today’s bettors toggle between sportsbooks, group chats, analytics tools, and social feeds. Picks are fragmented. Credibility is unclear. There’s no centralized marketplace that rewards performance and transparency.
The BetLoop changes that.
The sports betting landscape is evolving rapidly. Prediction markets and peer-to-peer exchanges are reshaping how wagers are priced and traded.
The BetLoop is built for this shift.
Designed for transparency, efficiency, and a new generation of socially connected bettors.
A SOCIAL NETWORK BUILT FOR BETTORS
The BetLoop brings together everything a bettor needs into one purpose-built platform:
Real-Time Social Feeds
Integrated Analytics
Verified Capper Profiles
A Performance-Driven Marketplace
Place bets. Analyze trends. Build a following. Compete, connect, and monetize all in one ecosystem.
SOCIAL BETTING FEED
Live picks and real-time discussions powered by performance.
VERIFIED MARKETPLACE
Transparent capper profiles where results drive reputation.
ADVANCED ANALYTICS
Data and insights are embedded directly into the platform.
MONETIZATION TOOLS
Structure your picks. Build a following. Grow your influence.
THE TEAM BEHIND THE BETLOOP
BUILT BY BETTORS
The team that’s building the future of social betting.
JONATHAN URRUTIA
CEO, Co-FounderJonathan brings a finance-driven perspective to The BetLoop, with a background in valuation, strategy, and private wealth. He began his career at Ocean Tomo analyzing complex assets and business models, and focuses on building a more efficient, transparent betting ecosystem.
AIDAN O’DONNELL
CFO, Co-FounderAidan brings a data-driven, product-focused mindset to The BetLoop, with experience in real estate investing, private equity, and finance. He began his career at One Development, working on investment structuring and growth, and now leads platform design and financial strategy.
BACKED BY EXPERIENCE
Our advisory team brings decades of experience across gaming, digital media, sports, and finance.
LEE BELZBERG
Strategic AdvisorEntrepreneur and investor with 14+ years across finance and fitness. Co-founder of Frame, the first digitally connected Pilates reformer. Advises private equity and family offices on innovation, growth strategy, and emerging consumer platforms.
JOSEPH DENUCCI
Strategic AdvisorFounder and advisor with experience across healthcare, hospitality, and venture development. Has led initiatives with Duke University, Medtronic, and Miraval Resort. Known for bridging strategy and execution across complex organizations.
JAY HANDLINE
Strategic AdvisorOperator and growth strategist with experience across health, sports, and entertainment. Has led digital innovation, SaaS development, and M&A-driven initiatives that drive enterprise value. Advises organizations on scaling high-performance businesses and accelerating growth.
TOM NEIMAN
Strategic AdvisorGaming industry veteran with over five decades of leadership experience. Former executive at Bally Gaming, Shuffle Master, and JCM Global, and past President of AGEM. Recognized for driving innovation and global brand growth in gaming.
LEE BUSHKELL
Strategic AdvisorDigital media and sports executive with 30+ years of experience. Has led award-winning initiatives across NASCAR, the PGA TOUR, and major sports properties. Expert in fan engagement, partnerships, and media innovation.
AVINOAM GABI
Strategic AdvisorFinancial and operations leader specializing in vendor management and early-stage growth. Brings over a decade of experience in banking and scaling startup operations. Focused on building efficient systems that support long-term growth.
The Next Era of Betting Belongs to the Connected
Betting is no longer occasional entertainment. It is a frequent, habitual behavior.
Social interaction now drives how bettors discover and evaluate picks.
Paid insights and expert advice are already embedded in the ecosystem.
National research from John Zogby Strategies shows today’s bettors are more active, more connected, and more engaged than ever before.
SPENDING BEHAVIOR
Spend $50+ per Month on Expert Picks
ENGAGEMENT
Engage with Betting Communities Multiple Times per Week
FREQUENCY
Place Bets Weekly
DISCOVERY
Use Social Media for Picks and Advice
These behaviors are redefining how betting works. More connected. More performance-driven. More dynamic.
Full survey results, methodology, and underlying data are available upon request for qualified investors and partners.
Source: John Zogby Strategies National Study of 1,000 U.S. Bettors (Ages 18–35), 2025.
JOIN THE FUTURE OF SOCIAL BETTING
Be early. Build your presence.
Access tools designed for serious bettors.