BUILT FOR THE FUTURE OF SOCIAL BETTING
The BetLoop is redefining how sports bettors connect, compete, and create value in a digital-first world.
FROM CONCEPT
TO CATEGORY
The BetLoop began with a simple observation:
Sports betting was growing rapidly, but the experience wasn’t evolving.
Modern bettors were toggling between sportsbooks, group chats, spreadsheets, and social feeds. There was no centralized ecosystem built around performance and credibility.
The BetLoop was created to unify the market. Bringing verified picks, advanced analytics, and monetization tools into one purpose-built social platform.
OUR MISSION
To build the most transparent, performance-driven social ecosystem in sports betting. Where credibility is earned, data is visible, and community drives value.
We believe the future of betting is social, data-native, and creator-driven.
As digital communities continue reshaping industries from finance to gaming, The BetLoop is building the infrastructure for the next era of betting. Powered by influence, discovery, and performance transparency.
THE LONG-TERM VISION
The BetLoop is supported by a strategic advisory group spanning gaming, finance, media, and technology, bringing decades of experience in building, scaling, and advising high-growth platforms.
FOUNDERS
Jonathan Urrutia is CEO and Co-Founder of The BetLoop, where he leads overall strategy, business development, and platform vision. He brings a finance-driven and analytical approach shaped by experience across private wealth management, management consulting, and valuation.
As an analyst in the Management Consulting and Valuation practice at Ocean Tomo, Jonathan worked with companies across industries to assess value, guide strategic decisions, and support complex transactions. His background includes advising on business strategy, financial modeling, and market positioning, with a focus on identifying opportunities for growth and long-term value creation.
At The BetLoop, Jonathan is focused on building a scalable platform that brings structure, transparency, and performance-driven credibility to the evolving sports betting ecosystem. He leads the company’s positioning at the intersection of data, community, and emerging digital behaviors.
JONATHAN URRUTIA
Aidan O’Donnell is CFO and Co-Founder of The BetLoop, where he oversees financial strategy, product development, and platform design. He brings a data-driven and tech-focused mindset shaped by experience in real estate investing, finance, and early-stage business operations.
As an analyst at One Development, Aidan gained hands-on experience structuring investments, evaluating opportunities, and supporting the growth of large-scale development projects. His work has focused on financial modeling, deal structuring, and operational scaling, giving him a strong foundation in building and managing complex financial systems.
At The BetLoop, Aidan plays a key role in shaping the platform’s infrastructure and long-term financial strategy. He is focused on building a product that is both technically sound and financially scalable, supporting a new model where data, performance, and community drive value.
AIDAN O’DONNELL
ADVISORS
Our advisory team brings decades of experience across gaming, digital media, sports, and finance.
Lee Belzberg is an entrepreneur and investor with more than 14 years of experience across finance and fitness. He is Co-Founder of Frame, the first digitally connected Pilates reformer, helping redefine how fitness experiences are delivered and scaled through technology.
In addition to his work as a founder, Lee advises private equity firms and family offices on innovation, growth strategy, and emerging consumer platforms. His experience sits at the intersection of wellness, technology, and investment, with a focus on building and scaling modern consumer-driven businesses.
LEE BELZBERG
Joseph DeNucci is a healthcare and wellness executive with more than 25 years of experience in strategic planning, operations, and business development. He is Co-Founder and Managing Partner of NextHealth, a private investment firm focused on companies in the healthy living sector, and has advised leading organizations, including Duke University, Medtronic, Miraval, and Baptist/St. Vincent Health System.
His leadership experience includes serving as COO of WorldCare Dubai, a $350 million health destination developed in partnership with Duke University and Partners Healthcare, as well as executive roles at Miraval and Duke University Health System. Earlier in his career, he developed integrated care models that were adopted by major health systems. Joseph is known for advancing innovative approaches that connect clinical care, wellness, and lifestyle to drive long-term growth and impact.
JOSEPH DENUCCI
Jay Handline is Co-Founder and Managing Partner of The Fenwick Group, where he advises companies and investors on M&A, growth strategy, and innovation across healthcare, sports, and entertainment. With more than 30 years of entrepreneurial leadership, he has led turnarounds, integrations, and capital events for founder-led businesses, private equity firms, and corporate divisions operating in high-growth, high-stakes environments.
His experience spans healthcare operations, digital platforms, and media ventures, including founding and scaling multiple SaaS and telehealth companies. Jay has also launched and advised platforms across sports streaming, interactive content, and digital media, with partnerships involving Fox Sports, Apple Music, and AOL. Known for combining strategic vision with hands-on execution, he helps organizations unlock enterprise value, scale operations, and prepare for investment or acquisition.
JAY HANDLINE
Tom Neiman is a gaming industry veteran with more than five decades of leadership experience across some of the most recognized global gaming brands, including Bally Gaming, Shuffle Master, and JCM Global. He also served as President of the Association of Gaming Equipment Manufacturers, where he played a key role in shaping industry standards and innovation.
Throughout his career, Tom has been at the forefront of gaming technology, product development, and global expansion. He has advised companies worldwide on gaming strategy, operational growth, and market positioning, and was recognized with the 2019 Excellence in Commercial Gaming Professionalism Award from the Association of Gaming Equipment Manufacturers.
TOM NEIMAN
Lee Bushkell brings more than 30 years of experience across digital media, sports, and revenue growth, with a career spanning e-commerce, publishing, and video content. His work has earned two Emmy Awards and multiple Webby Awards, reflecting his impact on both audience engagement and digital innovation.
Lee has held leadership and advisory roles with global brands and organizations, including Saks Fifth Avenue, Coca-Cola, NASCAR, the PGA TOUR, and Turner. He has consistently driven growth in revenue, audience scale, and digital performance. Most recently, he led media strategy for The Brandr Group, overseeing NIL partnerships across more than 100 Division I schools. Earlier in his career, he built the PGA TOUR’s digital sales organization and led consumer product initiatives at Turner Sports.
LEE BUSHKELL
Avinoam Gabi is a financial and operations leader with experience in banking, vendor management, and early-stage company growth. He has worked with organizations to build operational infrastructure, optimize financial performance, and support scalable business models.
With a focus on execution and efficiency, Avinoam brings a disciplined approach to managing growth, helping companies establish the systems and processes needed to scale sustainably. His experience spans both financial services and startup environments, where operational clarity and structure are critical to long-term success.
AVINOAM GABI
Sports betting has legalized rapidly across the U.S.
Gen Z approaches betting as a strategy, not entertainment.
Creator economies are redefining how influence and value are distributed.
The infrastructure hasn’t caught up.
The BetLoop is building it.